In this video, we will dive into the topic of bid adjustments for top of search placement on amazon ppc targeting strategy and explore how it can help you boost your. If you choose to set bids by placement, bids will be increased by. You can enter a percent increase to your base bid for 3 placements:
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All sponsored product placements that. Top of search (first page), rest of search, and product. Placement bid modifiers are adjustments made to your keyword bids based on the specific placements or positions where your ads appear on amazon's search results pages or.
For example, amazon can adjust your bid of $1.00 up to $2.00 for opportunities on top of the first page of search results, and up to $1.50 for opportunities on all other placements.
This placement is less visible but can still be effective for generating sales. You can differentiate your bids and view the performance of your sponsored products ads by 3 placement groups: The new placement bid adjustment helps advertisers to balance their campaign performance across the three different placements (top of search, rest of search, product. The middle or bottom of shopping results and the second page of shopping results and beyond.
Ads on the product details page, and all nonshopping placements. Top of search (first page), rest of search and product pages. Rest of search bid modifiers adjust bids for ads that appear lower down in search results.
